Faced with challenges of low conversion and activation rates, an outdated design, and incomplete representation of services and devices, our project aimed to revitalize Hearing And Audiology's online presence by implementing a comprehensive redesign strategy.
Addressing the outdated information and optimizing the user experience, our approach involved breaking down the project into distinct subtasks, ultimately enhancing the website's effectiveness in conveying the clinic's offerings and driving user engagement.
In the dynamic field of hearing and audiology services, understanding the competitive landscape is paramount. Our competitor analysis delves into the online presence of key players in Perth, Australia, shedding light on their strategies and distinguishing features.
In the foundational stage of our project, the User Research phase played a pivotal role in shaping our understanding of the needs and expectations of our target audience. Through a multifaceted approach, we gleaned valuable insights by conducting user interviews, leveraging the client's existing user research, and analyzing their analytical data to gain a better understanding of user behavior and needs.
I needed a website that could provide clear information about hearing aids and services. The ability to easily navigate and find relevant details was crucial for me.
Navigating a website should be easy, especially for someone with hearing challenges. The design should consider accessibility features that make information readily available without any hassle.
When I visit a hearing clinic's website, I want to see more than just services. Success stories, testimonials, and information about the professionals help me build trust and confidence in their expertise.
As someone with a busy schedule, the option to schedule appointments online is a game-changer. It saves time and ensures I don't miss out on getting the help I need.
Understanding my condition is crucial. The website should provide educational resources that explain hearing issues in simple terms, helping me make informed decisions about my health.
A user-friendly website is fantastic, but it's equally important that the content is up-to-date. Outdated information can be confusing and may impact the trustworthiness of the services offered.
The ability to ask questions or seek clarification online is valuable. Having a platform where I can connect with professionals and get prompt responses adds a personal touch to the service.
Beyond the clinical side, the website should reflect the human side of the practice. It's comforting to see that the professionals are not just experts but genuinely care about their patients' well-being.
In a focused and efficient two-week timeframe, our team seamlessly navigated through a strategic process encompassing key phases to redefine and elevate the user experience of our Hearing and Audiology Website.
Design principles are fundamental guidelines that shape the decision-making process in creating a successful product. In the context of the Hearing and Audiology Website Redesign project, these principles serve as a compass for the product team.
Place the user at the center of design decisions. Understand their needs, preferences, and challenges to create an intuitive and empathetic user experience. Regularly solicit user feedback and iterate based on user insights.
Embrace a clean and straightforward design to enhance user comprehension. Prioritize clear communication, simple navigation, and a minimalist aesthetic, minimizing cognitive load for users seeking auditory information.
Maintain a cohesive and visually consistent design throughout the website. Consistency in color schemes, typography, and iconography fosters a seamless and recognizable user experience, reinforcing brand identity.
Infuse the design with empathy by considering the emotional aspects of auditory health. Utilize visuals, language, and interactive elements that resonate with users on a personal level, fostering a sense of comfort and understanding.
The Hearing and Audiology product's personality, inspired by the nurturing and whimsical Mary Poppins, redefines the audiology experience. With a comforting and encouraging approach it stands in contrast to the traditionally serious and exclusive nature of audiology services, making the user journey delightful and empowering to all.
In crafting the visual identity for our Hearing and Audiology Website, we curated a palette that invokes a serene and comforting ambiance. Rooted in the calming influence of the Poppins font and a harmonious selection of colors, our design choices seek to create a visual symphony that resonates with the tranquility associated with auditory well-being.
In crafting the UI for the website, we've drawn inspiration from Mary Poppins' nurturing and whimsical personality. Our design is both aesthetically pleasing and purposeful, ensuring a seamless and enjoyable journey for users exploring auditory health information and services.
Our usability tests, involving 5 participants, yielded crucial insights. Task success rates, error counts, and time on task gauged efficiency, guiding improvements. The Single Ease Question (SEQ) provided a qualitative measure, ensuring the website is not only functional but intuitively satisfying for users.
Book an appointment for a hearing consultation using the online scheduling system.
Locate and access information on common hearing issues and solutions.
Navigate to the "Our Experts" section and explore profiles of audiologists.
Increase in the activation rate (booking process)
Software used
Test types
we used an avg. of 500 participants per test
In our analytics section, the data tells a compelling story of improvement. With a test involving 500 participants, we observed a remarkable 18% increase in the activation rate, specifically in the booking process.
This data-driven approach, comparing performance metrics between the old and new website, underscores the tangible enhancements made to the user experience. The analytics not only validate the efficacy of our redesign but also serve as a foundation for ongoing optimization, ensuring that the website consistently delivers a more engaging and effective user journey.
