We established a cohesive design system, incorporating brand guidelines, and developed UI screens. Usability testing and iterative improvements followed, with a focus on analyzing data for enhanced conversion rates.
The project involved redesigning specific pages, notably the product and checkout pages, to address high dropout rates. Beginning with an initial audit and analysis of Google Analytics and user sessions, we pinpointed the issues. Collaborating closely with the client, we conducted workshops, ideated solutions, and created wireframes.
I interviewed over 30 people from the American and European technology markets. They all work remotely full-time, and I asked them about their habits, needs, and problems surrounding working remotely.
