As the first full-time hire at Canua, a brand new Fintech startup without even a logo, I collaborated directly with the CEO to establish a distinct visual identity. The journey began with a comprehensive workshop, employing Aarron Walter's methodology to simplify and concretize the client's vision.
Our first step involved selecting a character to serve as the embodiment of the product's personality, aiming to convey its essence in a tangible way. Through a meticulous process, we identified positive and negative traits, laying the groundwork for defining the brand's voice.
Moving forward, we curated a mood board, carefully assembling a collection of images to encapsulate the envisioned brand personality. Concurrently, we delved into color selection, ensuring optimal contrast ratios and refining shades to enhance readability in alignment with our defined traits.
Font selection was a crucial facet of our ideation process, prompting an exploration session to pinpoint the ideal typeface. Once the logo took shape, I compiled comprehensive brand guidelines, establishing rules for consistent and effective logo usage.
Canua has multiple meanings – in Latin, it means basket; in Italian, it means canoe or tunnel. We wanted to give our company a name that worthily represents nature-centeredness and the soothing feelings associated with it.
Canua is trustworthy, capable, competent, intelligent, compassionate, luxury while still being inclusive, calming, tranquil.
The logo consists of a mark and a logotype. The icon shows the C letter that wraps the growing leaves around, symbolizing nature, health, and growing wealth.
The logotype shows our name using the Quincy CF Font Family. The warm letterforms give the text a smooth, calming motion referring to safety and financial wellbeing.
Canua has multiple meanings – in Latin, it means basket; in Italian, it means canoe or tunnel. We wanted to give our company a name that worthily represents nature-centeredness and the soothing feelings associated with it.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Inter Font is a sans-serif typeface designed by Rasmus Andersson, specifically for user interfaces, focusing on the high legibility of small and medium-sized text on computer screens. Inter font family consists of 18 styles that have a tall x-height, which helps to improve the readability of mixed-case text. Several OpenType functions are also provided, such as adjusting the contextual replacement of punctuation marks according to the shape of the surrounding glyphs, slash in zero to distinguish them from the letter “o”, table numbers, etc.
Hex:
#06CC87
RGB:
6, 204, 135
CMYK:
78, 0, 27, 20
Hex:
#06CC87
RGB:
6, 204, 135
CMYK:
78, 0, 27, 20
Hex:
#06CC87
RGB:
6, 204, 135
CMYK:
78, 0, 27, 20
