As the senior product designer spearheading a pivotal project, my focus was on elevating conversion rates, driving traffic, and increasing platform registrations.
Our strategy unfolded in three stages: first, crafting and refining distinctive landing pages; next, executing targeted marketing campaigns; and finally, rigorous testing and analytics-driven optimization.
We innovatively designed two unique landing pages, each conveying a compelling message. Flow A enticed users with the promise of free FBAR filings through our platform, while Flow B offered complimentary financial advice from industry experts. This multifaceted approach aimed at maximizing user engagement and achieving tangible results.
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We tested the advertisements based on many different aspects and finally used only those that had a high conversion rate.
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Increase in the conversion of the onboarding process
Software used
Test types
we used an avg. of 460 participants per test
In this measurement, we wanted to know how much it affects users' willingness to register if they had to fill out a benefit-oriented questionnaire at the initial stage of registration.
As the visualization shows, users' conversions increased significantly when they didn't have to fill out a questionnaire in the registration process.
Priming the user by benefits only works if the user can try the features immediately. Another necessary condition is that the product functions must explicitly have the actual benefits. Users will only evaluate the product positively if it has the previously emphasized benefits.
But it depends on the characteristics of the target groups and how the typical use is structured. For example, learning processes are preceded by a kind of preparation stage in physical reality, so longer onboarding processes for such software are not so painful.
